Requirements are like
exercise.
- Identify those requirements that best fit your technology profile while accurately reflecting your clients' actual needs.
- Integrate them consistently and effectively throughout the entire project lifecycle.
- Sustain your efforts downstream to ensure full value is both delivered and received by both sides.
Naturally, no set of requirements can ever be perfect.
So it’s critical to accurately identify the ones that your clients value most. And then stay focused on systematically working with them to achieve successful outcomes.
How it all adds up:




Our Team
Paul Alexander Joo
founder & experience designer
At your service is over 25 years’ experience as an advisor, trainer & consultant specializing in growth strategies, service & process design and customer engagement.
My approach is both analytical & intuitive, integrating Eastern & Western perspectives as well as consulting & coaching strategies. All delivered with a focused and energetic innovation mindset.
Operating from a human-centred systems perspective fuelled by a lifelong passion for human potential, my mission is simple: to help you transcend the conventional – and get the most out of the experience.
Miin J. Lim
Service Designer
Recognizing the potential of service design’s impact from end-to-end and surface-to-core, I help create experiences that drive the delivery of engaging & sustainable services.
I’m a firm believer in building a better world through the creativity of human-centred innovation.