Requirements are like

Both offer a seemingly infinite variety to choose from. And your choices matter. A lot.
So to make the most of them, you want to:
Exercise or requirements – more isn’t always better; only better is always better.

Naturally, no set of requirements can ever be perfect.

So it’s critical to accurately identify the ones that your clients value most. And then stay focused on systematically working with them to achieve successful outcomes.

How it all adds up:

Realistic & Accurate Client Requirements
Your Technology & Expertise
Client-centered Engagement
Optimal Deployment Outcomes

Our Team

Paul Alexander Joo

founder & experience designer

At your service is over 25 years’ experience as an advisor, trainer & consultant specializing in growth strategies, service & process design and customer engagement.


My approach is both analytical & intuitive, integrating Eastern & Western perspectives as well as consulting & coaching strategies. All delivered with a focused and energetic innovation mindset. 


Operating from a human-centred systems perspective fuelled by a lifelong passion for human potential, my mission is simple: to help you transcend the conventional – and get the most out of the experience.

Miin J. Lim

Service Designer

I bring deep curiosity and the expertise of over two decades of experience working across diverse ecosystems & contexts as a service designer, project manager and facilitator.


Recognizing the potential of service design’s impact from end-to-end and surface-to-core, I help create experiences that drive the delivery of engaging & sustainable services.


I’m a firm believer in building a better world through the creativity of human-centred innovation.

We founded EVO to make human-centred innovation more accessible and more practical, regardless of environment or familiarity with experience design.

Meaningful. Effective. Human-Centred.